Category Archives: Cloud Computing

Global Cloud Computing Market Outlook to 2023: The Increase in Adoption of Hybrid Cloud Services Presents Lucrative Opportnuities –

Cloud Computing Market Outlook to 2023: The Increase in Adoption of
Hybrid Cloud Services Presents Lucrative Opportnuities”
has been added to’s offering.

The total cloud computing market size is expected to grow from USD
271.96 billion in 2018 to USD 623.93 billion by 2023, at a Compound
Annual Growth Rate (CAGR) of 18.1% during the forecast period.

The increasing volume of data generation in websites and mobile apps,
rising focus on delivering customer-centric applications for driving
customer satisfaction, and growing need to control and reduce Capital
Expenditure (CAPEX) and Operational Expenditure (OPEX) are a few factors
driving the growth of the emerging technologies.

The emerging technologies, such as big data, Artificial Intelligence
(AI), and Machine Learning (ML) are gaining traction which is ultimately
leading to the growth of the cloud computing market, globally. Moreover,
major factors, such as data security, faster Disaster Recovery (DR), and
meeting compliance requirements are driving the growth of cloud
computing services.

Additionally, the need to mitigate risks, achieve scalability and
flexibility to move and store data, reduce storage and infrastructure
complexities, and increase business efficiency are leading to the growth
of the cloud computing market.

Some of the major vendors in the cloud computing market include Amazon
Web Services (AWS), Microsoft Corporation (Microsoft), Alphabet Inc.
(Google), (Alibaba), SAP SE (SAP), IBM Corporation (IBM),
Oracle Corporation (Oracle), VMware, Inc. (VMware), Rackspace Hosting,
Inc. (Rackspace),, Inc. (Salesforce), Adobe Inc. (Adobe),
Verizon Communications Inc. (Verizon), CenturyLink, Inc. (CenturyLink),
Fujitsu Limited (Fujitsu), and NTT Communications Corporation (NTT

This research report also studies the strategic alliances and lucrative
acquisitions among various global and local players in the cloud
computing ecosystem. These players have majorly adopted the strategy of
partnerships to enhance their business in the cloud computing market.
Vendors have also launched new products to cater to the needs of diverse
end users across regions.

Market Dynamics


  • Increased Automation and Agility
  • Need For Delivering Enhanced Customer Experience
  • Increased Cost-Savings and Return On Investment


  • Data Prone To Cyber-Attacks
  • Lack of Skilled Labor


  • Increase In Adoption of Hybrid Cloud Services
  • Rise In Number of Small and Medium-Sized Enterprises To Create New
    Revenue Opportunities For Cloud Vendors


  • Increased Need To Manage Regulatory and Compliance Policy Needs
  • Compatibility Issues With Legacy Systems
  • Fear of Vendor Lock-In

Key Topics Covered

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview and Industry Trends

6 Cloud Computing Market, by Service Model

7 Cloud Computing Market, by Deployment Model

8 Cloud Computing Market, by Organization Size

9 Cloud Computing Market, by Vertical

10 Cloud Computing Market, by Workload

11 Cloud Computing Market, by Region

12 Competitive Landscape

13 Company Profiles

  • Adobe
  • Alibaba
  • AWS
  • Centurylink
  • Fujitsu
  • Google
  • IBM
  • Microsoft
  • NTT Communications
  • Oracle
  • Rackspace
  • Salesforce
  • SAP
  • Verizon
  • VMware

For more information about this report visit

Learn cloud computing for AWS, Microsoft Azure, & Google Cloud

If you can build a cloud infrastructure, you can build a business. Companies are overwhelmingly turning to cloud computing to set up or bolster their network, and it’s easy to see why. It allows on-demand access to processing power, a la carte services, and nearly unlimited storage, all without adding extra systems and the maintenance that comes along with them.

When it comes to cloud infrastructure, the usual tech giants have the lion’s share of the market. Amazon’s AWS, Microsoft Azure and Google Cloud all have their strengths, but they share key principles. Right now, one of the quickest ways to get a handle on all of them is the Cloud Computing Architect Certification Bundle.

In the introductory courses, you’ll learn the fundamentals before tackling the particulars of the Big Three providers. You’ll get a breakdown of the three main models: SAAS (Software as a Service), PAAS (Platform as a Service) and IAAS (Infrastructure as a Service), allowing you to better decide which platform is best for what model.

Later courses will zoom in on what makes each provider unique. By the time you’re done with the dedicated course on AWS, you’ll understand what makes it ideal for developing web applications and be able to navigate its messaging services.

In the Google Cloud courses, you’ll explore the platform’s many strengths as a foundation for data analytics and machine learning. That includes a mastery of key software like Hadoop and TensorFlow, along with a fundamental understanding of how neural networks operate.

For “hybrid cloud” systems, Microsoft’s Azure offers a host of services and support. The Azure courses take you from simple user configurations to the layers of service needed to create an entire automated system.

In total, it’s a wealth of vital resources and exercises spread across nearly 80 hours of content. The entire Cloud Computing Architect Certification Bundle is on sale for $39 (down from its previous sale price of $59), but you can take an extra 60% off that final price for Memorial Day weekend by using the coupon code WEEKEND60.



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Cloud providers are under attack – and sabotaged services will freeze operations

Over the next two years, cloud service providers will be systematically sabotaged by attackers aiming to disrupt critical national infrastructure (CNI) or cripple supply chains. Organisations dependent on cloud services will find their operations and supply chains undermined when key cloud services go down for extended periods of time.

Nation states that engage in a digital cold war will aim to disrupt economies and take down CNI by sabotaging cloud infrastructure through traditional physical attacks or by exploiting vulnerabilities across homogeneous technologies. Attacks on cloud providers will become more regular, resulting in significant damage to businesses which share those platforms.

Organisations with a just-in-time supply chain model will be particularly vulnerable to service outages and will struggle to know when services will be restored, as cloud providers scramble to prioritise customer recovery.

Further consolidation of the cloud services market will create a small number of distinct targets that underpin a significant number of business models, government services and critical infrastructure. A single act of sabotage will freeze operations across the globe.

What’s the justification for this threat?

According to Gartner, the cloud services market is expected to grow from $221 billion in 2019 to $303 billion by 2021. The five largest cloud providers account for 66% of the global cloud market, with further consolidation of the market expected. This will create an attractive target for attackers – from nation states aiming to disrupt CNI – to organised criminal groups seeking to steal data. These popular cloud providers will become a point of failure, posing significant risk to businesses which are operationally dependent on them or have supply chain partners with similar dependencies.

The two largest cloud providers (Amazon and Microsoft) account for nearly half of all cloud services. Microsoft, Google and Alibaba have all grown their market shares substantially, but this has not been at the expense of Amazon – it is the small-to-medium sized cloud providers who collectively have seen their market shares diminish. This has effectively consolidated the market, allowing attackers to focus on fewer, but richer targets.

The large cloud providers boast a plethora of high-profile customers, including government departments, organisations involved with CNI and a number of information security providers. If a cloud provider was to be systematically targeted via traditional DDoS, physical attacks or other means, there would be significant disruption to its services and dependent organisations. Some organisations also rely upon multiple cloud providers to underpin individual systems, but in doing so create multiple points of failure.

In order to optimise their services, cloud providers use common technologies, such as virtualisation. Vulnerabilities discovered in these homogeneous technologies will have wide-reaching impact across multiple cloud providers. Issues of this kind have been seen previously with the Spectre and Meltdown security vulnerabilities, which affected a significant number of organisations.

Several previous cloud outages have been caused by human errors or natural disasters. In February 2017 one of Amazon’s regions, US-East-1, was taken offline due to human error. This had a direct effect on IoT devices which use Amazon’s cloud services, such as the smart home app Hive. A number of high-profile websites were also taken completely offline, resulting in lost revenue. In July 2018 Google Cloud also experienced an outage, affecting users’ ability to access Snapchat and Spotify. These incidents exemplify the potential impact of cloud outages. Determined attackers are likely to develop skills and resources to deliberately compromise and exploit these cloud services over the coming years.

How can you prepare?

Organisations that are reliant on cloud providers for one or more critical system or service should prioritise preparation and planning activities to ensure future resilience.

Picture credit: “Icicles”, by Eric Lumsden, used under CC BY ND 2.0 in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

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